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How to get customers fast when you’re new and keep them
The other day I was chatting with my wife, who’s a private piano teacher, about how much piano teachers kind of stink at marketing. She spends a lot of time engaging in piano teacher forums and...
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How targeting ideal customers changed everything for this business
Do you have customers you’d drop if you didn’t need their money? Most businesses do, but it doesn’t have to be this way. By the end of this post, you will have learned how Buds & Blades Landscape...
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These marketing ‘gurus’ were crazy and why I never took the bait
If you’re trying to build a business of any kind, it’s no secret you need to market it. Otherwise no one knows it exist. If you’re an aspiring entrepreneur, I believe you should stop aspiring and start...
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The reason why entrepreneurs fail (plus GSK Marketing Coaching enrollment now...
Last week I shared a secret to marketing that grows a successful business: Start, learn and hone. Okay, that’s three secrets, but this is the formula successful entrepreneurs use, and it’s exactly the...
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It’s the relationship, stupid!
Are you disappointed in the number of people who inquire with your business? Are you getting lots of customers but struggling to hold onto them? If you answered “yes” to either of these questions you...
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A powerful branding lesson from Zig Ziglar
“You are what you are and you are where you are because of what has gone into your mind. You change what you are and you change where you are by changing what goes into your mind.” ― Zig Ziglar Photo...
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How to use marketing to create raving fans. Entrepreneurs struggle with #2.
Do you mainly think of marketing as just a way to get customers? Au contraire, my friend! That’s just one-third of what effective marketing does for you. Two weeks ago, I unpacked the exact steps to...
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4 keys to building customer loyalty and making more money
Two weekends ago, for our date night, my wife and I tried a new restaurant. Now, this may typical for you, but for us it was kind of a big deal. For the past 3 1/2 years of living in the D.C. area,...
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The entrepreneur ‘baby effect’ is real. Plus my new ebook.
Have you ever noticed when you tend to surge? When you really get fired up about something and take action? Before our oldest, Josiah, was born, I had lots of things I wanted to do in my marketing...
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17 business mistakes you can learn from or just empathize with
Yesterday I said my new ebook was launching soon. Soooooo, how’s right now sound?When you now subscribe to this blog, you’ll instantly get a free copy of the ridiculously long-titled 17 Things These...
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